The Weeknd Partners Up With H&M for Spring Icons Collection
The Weeknd is the latest celebrity to partner up with Swedish multinational clothing-retail company, H&M, for the upcoming release of the spring icons collection, selected by none other than the Canadian megastar.
Mixing utility with multiple streetwear styles and tailored lines, the Spring Icons collection is compromised of a wide range of garments that include: bomber jackets, blazers, hoodies, crew neck sweaters, t-shirts, button-downs, trousers and jeans. With the items personally selected by The Weeknd to be featured as a part of the Spring Icons roll out, the "Can't Feel My Face" singer brings a touch of his XO clothing to the H&M collection by featuring in a few of the pieces the "XO" logo.
“I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be," said The Weeknd of his partnership with the major retailer.
The Weeknd and H&M's Spring Icons collection will hit H&M stores carrying menswear on Saturday, Mar 2. The highly anticipated collection will also be available online at the H&M website.
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