Watch Lil Yachty Star in Nautica’s Campaign Ad Video
2017 started with a bang for rapper Lil Yachty as he was officially named a creative director for apparel brand Nautica. Having worked with the brand in winter for its 2016 capsule collection with Urban Outfitters, it was only a matter of time before the relationship between Lil Boat and Nautica reached a new level.
Yachty, known for his stylistic and unique ways, will work with Nautica on several of the brand's campaign ads and digital ads. The rhymer will also serve as one of the main designers for the fashion label's 2017 capsule collections. The partnership between the 19-year-old rapper and Nautica is a match made heaven for both parties, as Yachty has shown his love for vintage clothing in the past, in particular the brand Nautica, due to his aquatic gimmick.
Having already shot a few photos with Nautica for the brand's latest winter 2017 collection, Nautica also unleashes a video campaign ad with Lil Boat, highlighting a few of its coveted pieces for the season.
Check out Lil Yachty in the video above for Nautica, and look out for the fashion label and Lil Yachty to drop a collaborative collection within the months to come, so keep it locked with XXL for more releases from this partnership.
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