Desiigner Stars in Adidas Originals’ Latest XBYO Lookbook
After unveiling their XBYO collection a few weeks back, Adidas Originals releases a brand new and updated lookbook for its forthcoming XBYO collection featuring one of hip-hop's brightest and rising stars. G.O.O.D. Music rapper Desiigner stars as the main face of this Adidas lookbook collection. The "Panda" rapper can be seen sporting different apparel pieces that make up this XBYO collection.
Driven by a desire to create the comprehensive streetwear wardrobe, XBYO takes an open-source approach to design to create a simple, timeless range that unites past, present and future. For its inaugural collection, XBYO looks back to Adidas Originals’ first ever apparel collection, distinguished by a signature cross motif taken from the heel detail of the 1959 adidas Italia.
Cuts for the collection were devised by renowned pattern maker Satomi Nakamura, bringing a sharpened and refined cut to classic sportswear designs. The final collection is then constructed from an exclusive premium Japanese terry cotton from Yamayo Textiles, continuing a relationship between the factory and adidas Originals.
Adidas Originals XBYO collection hits select Adidas global retailers starting Thurs., Jan. 5. Look for Adidas to drop more from this collection within the weeks to come.
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