G-Unit Owns Everything in ‘I’m Grown’ Video
Once the dominant force in hip-hop, the re-tooled G-Unit continues their resurgence with "I'm Grown." The sparse, percussive track hears 50 Cent, Lloyd Banks and Young Buck exercise decidedly contemporary flows, updating the sound that made them so inescapable a decade ago. In the song's new video, they revel in their financial freedom--nothing is rented, nothing is borrowed. Taken from their new The Beast Is G-Unit EP, the cut is meant to exert the group's status as revered veterans; it succeeds insofar as the trio here proves versatile enough to sound right at home on today's top 40 programming, while retaining the warm nostalgia that keeps fans coming back to the G-Unit brand.
When the group rose to prominence in the early 2000s, it was this lineup that first graced the pages of magazines and the stages at then-institutions like TRL and 106 & Park. On the back of 50's wildly successful 2003 debut, Get Rich Or Die Trying, the G-Unit name was plastered all over hip-hop. With founding member Tony Yayo incarcerated, Nashville's Young Buck was added to the crew for their debut album, Beg For Mercy. Like Wu-Tang before them, G-Unit released a full round of solo albums from the crew: Lloyd Banks' The Hunger For More, Buck's Straight Outta Cashville and, once he was finally freed, Tony Yayo's Thoughts Of A Predicate Felon. It was around this time that West coast hopeful The Game was merged with the group. His debut, The Documentary, featured 50 Cent in a prominent role.