Singer Eric Bellinger decided to take a different approach to promoting his new mixtape Choose Up Season, slated to drop Oct. 1. Instead of the typical advertising, he decided to release "Wednesday" a play off of Drake's latest signee ILoveMakonnen’s track “Tuesday,” to plug its "next Wednesday" release.

Bellinger, best known for penning hits for the likes of Usher and Chris Brown sings, "I done put in my time, been behind the scenes / But I’m coming for the crown, to be the R&B king."

Choose Up Season is the prelude to his upcoming album Cuffing Season set to drop next year.