Common has always been a hooper. The Chi-Town lyricist delved into basketball at a very young age and showcased his skills on numerous occasions during past NBA All-Star Weekends. He also played a basketball player when he starred in Just Wright. Now, he teamed up with the league to produce "Roll Call." It's an ad to help launch the new NBA season, which will be underway very shortly. The commercial will air during the Miami Heat vs. Cleveland Cavaliers game on Oct. 11.