Today, adidas Athletics continues its partnership with Reigning Champ by introducing the latest collaborative collection via a brand new lookbook featuring NFL star quarterback Dak Prescott and super model Indyamarie Jean. Compromised of a wide range of apparel and footwear for men and women, the collection stays true to Reigning Champ’s craftsmanship and aesthetic.

The brand new drop from RC and adidas will include new editions of adidas' Pure Boost and Alphabounce silhouettes. The circular knit speckled grey Pure Boost features a leather sock liner and heel, while the light grey Alphabounce features a leather sock liner and eye-stays, and space-dyed engineered mesh.

The collaborative apparel collection will feature a variety of product for both men and women and is compromised of the following items—jacquard bomber jackets, pullover hoodies, pants, tights and crop tops for women.

The adidas x Reigning Champ apparel collection will launch globally starting this Friday, Aug. 25., at select adidas stores,, Reigning Champ online and all Reigning Champ flagship stores. The footwear capsule will drop by the end of the month in the U.S. with the Alphabounce retailing for $140 while the Pure Boost will retail for a suggested price of $180 .


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