One of the biggest executives in the game linking up with one of the biggest artists around seems to make sense, right? Well, it looks like that's what's happening with Lyor Cohen and Kanye West.

Cohen, who left his post at Warner Music Group in September, is now a close adviser to Yeezy, aiding with deals which include an upcoming tour, according to the New York Post. “He’s 100 percent in Kanye’s camp,” a source told the paper.

A friend of Cohen's was quoted in the paper as saying, “Lyor is a friend of Kanye’s, and many artists reach out to him for advice.”

The work with Kanye may be indicative of something larger on the horizon for Cohen, as the paper is also reporting that he, Kevin Liles and Todd Moscowitz may be starting their own management firm.