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Hot 97 Explains Why They Don’t Play Underground Artists

When you consider the amount of bubbling underground talent in New York today, every rapper is trying to get heard on a larger scale. One of those outlets is mainstream radio that has the power to break new artists to their listeners during primetime hours. A question was raised earlier this week by Rap Radar’s Brian “B. Dot” Miller about Hot 97’s role in supporting up-and-coming New York rappers. Ebro Darden, who is the station’s program director, gets the idea of backing them up. But he also argues many of those artists are still in their development stages.

“Yeah, we support those records. But those records are for the minor leagues right now. They still on the come up. We put them on Rosenberg’s real late show until they make it to prime time. Let me explain something. Hot 97 is like the NFL. It’s like the NBA. You don’t just get a slot. You earn a slot.”

The clip has already sparked a conversation over Twitter, namely by El-P who gave his own opinion about the state of radio influence. You can check out some tweets from El Producto, and head over to his Twitter to read the rest of it. Let us know your thoughts in the comments below.

UPDATE: Sean Price responds to Ebro’s claim.

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