Beyoncé Shares Details on New Pepsi Campaign


Jay-Z isn’t the only one who has their own business to run. His wife, Beyoncé, was spotted last October shooting a new Pepsi commercial for their campaign with her next year. In a new hybrid project that goes beyond advertising commercials, the company is planning a multi-million dollar fund for Bey’s creative projects.

The New York Times reports that the new Pepsi partnership will help jumpstart her next album, which is slated for a 2013 release date. It will also include Beyoncé appearing in a new television ad and her likeliness will be displayed on limited edition soda cans.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said to the Times. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Bey’s creativity will certainly be in the forefront, as she’ll be brainstorming ways of reinventing her brand. Currently, its in the beginning stages of  live videos, events, and photoshoots. The multi-year campaign is estimated at $50 million that will also involve support of her world tour next year.

In 2010, Jay did something similar with another consumer brand Microsoft to promote his memoir, Decoded. Microsoft helped push the book to his fans through elaborate marketing.