50 Cent has sold millions of records and has his hands in dozens of business ventures, but his charitable efforts are what makes the “My Life” rapper smile these days. Curtis recently sat down with Billboard and discussed the motivation behind the philanthropy involved in Street King and SMS.
“[When] I was developing the market for [Street King], [there] was a lot of protesting going on — Occupy Wall Street, L.A. and Chicago, all those different places — so it was really visible how people felt major corporations didn’t actually care about them,” he said. “It felt like the right thing to do.” 50’s Street King Energy Drink, provides a meal through the United Nations World Food Program for every bottle purchased. His headphone venture SMS Audio, also gives a portion of sales to Feeding America.
The Queens mogul also addressed his squashed beef with Fat Joe who he reconciled with during this year’s BET Hip-Hop Awards. Fif said the death of their mutual friend Chris Lighty is what caused him to put away any hard feelings he had for Joey Crack.
“Chris wanted that [beef] to go away for a long time because he had a relationship with Joe,” said 50. “Joe never did anything to me. I never actually physically did anything to Joe. It’s really hip-hop — this music and people being competitive — and over time, you forget what the actual source of the situation is.”