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Jay-Z & Beyonce Denied Request To Trademark “Blue Ivy” Name

Blue Ivy Events, an event planning company based out of Boston, Massachusetts, have won the right to keep their birth name. According to Boston’s FOX 25 news team, the hip hop power couple lost their bid to trademark their newborn daughter’s name last week. Veronica Alexandra, owner of Blue Ivy Events’ won the trademark suit last Tuesday, effectively denying Jay-Z and Beyonce’s efforts. Blue Ivy Events, which has been in business since 2009, will continue to operate as such.&#8212;<i>XXL Staff</i>

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