Contact Us

50 Cent Remembers SoundScan Showdown With Kanye West Five Years Later

Five years ago today (September 11), 50 Cent and Kanye West’s SoundScan Showdown came to a head. Both rappers released their respective third album on the same day—50 with Curtis and Yeezy with Graduation. 50 added to the ante of an already heated competition by stating that he’d retire if he lost to Kanye.

Kanye’s LP wound up outselling ’Fif’s 957,000 to 691,000 in first week sales, allowing Yeezy to reign SoundScan supreme. Subsequently, 50 didn’t retire.

XXL recently looked back on the hype machine that was 50 Cent versus Kanye West by talking to the G-Unit general himself. Five years later, 50 still remembers the event well.

“At the time, I had a stronger feel for the streets [than Kanye], prior to that competition and trying to compete with each other,” he said. “That was just to build energy because Kanye [and I]…we didn’t have no beef at all. You can’t stand that close to someone and take pictures for the cover of Rolling Stone with having beef.

“That was something that we created,” he added. “Obviously, it riled the fans up in every way and the results are always bigger sales than usual. Both of the numbers were bigger than what they would have been [without the competition]. It was just great marketing.”—Mark Lelinwalla

Recommended For You

Around the Web

Best of XXL

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for XXL Mag quickly by connecting your Facebook account. It's just as secure and no password to remember!