Back in April, Kendrick Lamar released his breezy Dr. Dre-assisted single “The Recipe.” In the months since, it’s been steadily gaining momentum, earning spins on radio and hitting No. 51 on the Billboard R&B/Hip-Hop charts. Now, the song is about to get another boost, as K. Dot and Dre just wrapped up shooting the new video for the Scoop Deville produced cut.
“It’s exactly what the song was talkin’ about,” the Compton native said of the upcoming visuals last night (June 4), shortly before playing to a packed crowd at a free event in New York City put on by HTC and VEVO. “Me and Dre was just wanting to have fun, really. Some beautiful women, some beautiful views of the city, skyline. A few of the homies—you know you gotta have Top Dawg. Just having fun and bringing that whole feel of L.A. love back.”
The 2011 XXL Freshman said that the video is in the editing process, and fans can expect it in two to three weeks.
Even with the success of the song, though, Kendrick promises that it’s just an appetizer for what’s to come. “I look at it as one of them introduction singles, not like a single-single,” he continued. “I didn’t wanna jump out there with one of them big, over the top, crossover joints like that. I wanted to stick with what I’ve been doing. That song is not far from ‘P&P,’ ‘A.D.H.D.’ It’s still got that feel. I just wanted to warm it up. It’s exceeding expectations, which is a good thing, just to build up for the next record.”
As for that next record—which he said will likely drop next month—the Interscope signee hinted that it would be more grandiose sounding than some of his other stuff, but he’ll still remain true to his core. Not crossover being not from what I usually do, but just a big, big song. Still be me. That’s the best part. I found that balance and that fine line of still doing what I love to do.”—Adam Fleischer (@AdamXXL)