Jay-Z helped unveil the new logo for the Brooklyn Nets earlier in the week. The rap mogul and part owner of the NBA franchise played an instrumental role in the designing of the black-and-white logo, which stirred up a lot of excitement, especially in the New York City area.
But not everyone’s excited. On Friday (May 4), longtime New York Post columnist Phil Mushnick blasted Hov with blatantly racist comments.
“Why the Brooklyn Nets when they can be the New York N——s?” Mushnick wrote in his Friday’s column entitled, Nets on Jay-Z track. “The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!”
Before that, Mushnik wrote:
“What a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home—why not have him apply the full Jay-Z treatment?”
Calls to Roc Nation, seeking comment from Jay-Z haven’t immediately been returned. Mushnik did, however, send the following statement to XXLMag.com.
“A good portion of my columns, the last 30 years, has been devoted to the identification and condemnation of increased incivility and social desensitization as marketing strategy within sports and all forms of entertainment,” Mushnik wrote in the statement. ”I see this as no different and I plan to continue to argue against the negative racial and ethnic stereotyping and the promotion of mindless violence, especially to the young and most vulnerable.”
On Monday (April 30), Jay-Z explained the Brooklyn Nets logo in a statement sent to ESPN.
“The Brooklyn Nets logos are another step we’ve made to usher the organization into a new era. The boldness of the designs demonstrate the confidence we have in our new direction. Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team.”
The Nets will begin playing in Brooklyn to start the 2012-13 NBA season.—Mark Lelinwalla