It was earlier this month that Top Dawg Entertainment’s founder Anthony “Top Dawg” Tiffith announced to Fader.com that the imprint signed a joint venture deal with Dr. Dre’s Aftermath and Interscope Records, which meant that the Kendrick Lamar’s upcoming debut album would be released through the three labels.
During an interview with XXLMag.com the former XXL Freshman revealed some details on the signing.
“It was a situation where my big homey “Top Dawg” (Anthony Tiffith) felt like it was time to take it to the next level,” he explained about how the deal came about. “I know he has my best interest so whatever move we decide to make in the game I know it’s in our favor. That’s why we decided to do it from the ground up and not go out there and chase and knock labels’ doors because once you do that, they really own you as an entity as far as you being an artist.”
In regards to what fans can expect from the deal, K. Dot simply responded, “Nobody gotta worry about nothing changing with Kendrick Lamar, it’s really in the favors of what we’ve been doing from the jump.”
The rapper also touched on his forthcoming debut album which was to be originally titled Good Kid In a Mad City. “Section. 80, that was like a warm up for my debut,” he said. ”When you hear this new material, you gonna really understand why artists in the game have to really take this as not just something you do to make money. This is really an art for me [so] when you hear [this album] you’ll understand why I feel like I’m the best, period.”
As for the new album title Kendrick says, “Its still [up] in the air, just not confirmed yet. Once I throw it out there, people gonna understand.”—Ralph Bristout (@RalphieBlackmon)