Jay-Z Teams up With AMEX For SXSW Show

Jay-Z is returning to the South by Southwest festival for the second year in a row.

Hov has teamed up with American Express to open this year’s event with the “Amex Sync Show,” according to MissInfo.TV. The performance will air live via Youtube from SXSW at Austin City Limits on Monday, March 12 at 8 p.m. EST (7 p.m. CST).

The collaboration marks the launch of the American Express Twitter campaign in which cardmembers will have the chance to tweet songs they’ll like for Jay-Z to perform using a special hashtag. Fans will also get exclusive offers when they shop at retailers including Best Buy, McDonald’s, Zappos and more. Check out the show’s trailer below:

Last year, Jigga Man made a surprise appearance at the annual event alongside Kanye West for VEVO’s G.O.O.D. Music showcase.

The “Amex Sync Show” live stream will rebroadcast all week during SXSW from March 13-19 on-demand. —Mariel Concepcion (@Mceezy)