Much like the Super Bowl MVP, Eli Manning, Rick Ross is on a winning streak.
His Rich Forever mixtape was deemed an immediate classic when it was released for free download exactly one month ago today (January 6). With the song and video for “Stay Schemin’” still hot in the street and on the net, the Bawse doesn’t plan on missing a beat, prepping a slew of follow-up clips to be dropped as well. Next up will be “Yella Diamonds.”
“Yella Diamonds” is directed by Maybach Films’ Dre Films and will premier exclusively Wednesday (February 8) on www.XXLmag.com. The website will post a trailer on Tuesday and today (February 6), XXL has secured never-before-seen photos from the video.
“This is one of my best videos,” Dre Films, aka The First 48, said last night via phone from Miami as he took a break from editing. “It has a little story to it we kind of took from the song. I’m excited. I can’t wait for people to see it on XXL. We shot it in Miami about two weeks ago. So it was love. We got a couple of actors, the Bawse came through and gave me a lot of energy. You’re gonna really feel it with this video. It’s the second video from Rich Forever, it’s one of the songs everybody loves.”
Dre says when it comes to filming videos for Rozay, the formula is pretty simple.
“He’ll tell me what songs he wants to shoot and me and my partner Jon J. will write the treatment for it,” he explained. “We gave him the treatment and the next day we were shooting.”
After “Yella Diamonds,” Ross plans to put out more videos from Rich Forever including the teased “MMG Untouchable.” Stay tuned. —Shaheem Reid