Rick Ross is probably wondering why “Papi” didn’t learn from the mistakes of Nicholas Barnes when dealing with Frank Lucas.
In his latest video for “Yella Diamonds,” which debuts today (February 8) exclusively on XXLmag.com, The Miami Kingpin gets double-crossed by one of his not-so-loyal customers. Directed by Maybach Films’ Dre films, the musical short pictures Ross as a supplier of a street stimulant called “Yella Diamonds.”
When a business associate of his named Papi, who calls Ross “Gordito Rozay,” decides to be disrespectful and develop his own form of “Yella Diamonds,” The Bawse responds with retribution. After all, God forgives but he doesn’t. Ross lays out a brutal plan to his henchmen in the video, which pretty much goes hand-in-hand with some of the lyrics from the song. The goons set up a home invasion and attack Papi, retrieving Ross’ precious product from the safe. Papi’s family also suffers the consequences of the betrayal.
“Shooting the home invasion scene was tricky,” Director Dre Films said earlier this afternoon. “I had to make sure everybody involved understood it needed to look real or else we would blow the video. At times it would feel a little too real and I would yell cut just to give the actresses a break so they could re-coup. All in all, though, I think it came out really dope and hope the viewers feel the same way.”
The cinematic sequences are interwoven with performances from Ross as well as cameos from Triple Cs member Gunplay.
“Yella Diamonds” was shot two weeks ago in Miami and it is just one of many videos that Ross has shot for cuts off of his Rich Forever mixtape. “MMG Untouchable” and “Ring Ring” featuring Future are also in the can. “Stay Schemin” with French Montana and Drake was released just over a month ago and gained instant acclaim. —Shaheem Reid (@shaheemreid)