“We also have a new artist named Los that we signed,” Diddy recently told MTV News. “It’s official. We’re trying to put that young, youthful energy out in the air and do it the only way that Bad Boy can do it. It’s time for a whole new generation; it’s time for a whole new movement. So we got [Machine Gun Kelly], French Montana, Red Café, we got Cassie.”
Although Los’ signing with Bad Boy is now official, he isn’t exactly an unfamiliar face to the label. Los originally auditioned for Diddy’s “Making The Band,” but refused to ink the paperwork needed to appear on the then-MTV show. According to MTV News, he wound up doing a 10-minute freestyle for Diddy and was signed to Bad Boy around 2005 through Bloc Incorporated, which Los was aligned with. The deal was premature, though, as Bloc Incorporated eventually disbanded and the Baltimore MC lost his deal with Bad Boy in 2008 without ever releasing any music.
Since that situation unfolded, Los littered the streets with mixtapes, earning his chops in the underground scene and nailing featured contributions from the likes of DMX and Twista.
His signing with Bad Boy signals a continued successful youth movement for the label. MGK scored big nationally with his “Wild Boy” track, while French Montana’s “Shot Caller” and Red Café’s “Fly Together” continue to get spins on New York City radio stations.
“It’s definitely reinvention time; it’s rebuilding time,” Diddy continued to tell MTV about the breath of fresh air that he’s added to the storied label. “When you’ve been doing it for as long as we’ve been doing it, we the last ones standing from when we were doing it. And that’s not taking shots at nobody, that’s just a fact.” —Jakinder Singh