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“Blue Ivy Carter NYC” Designer to Release Rights to Trademark Name

The New York designer, who trademarked Jay-Z and Beyonce’s daughter‘s name just days after her birth, has finally spoken.

According to, the designer, Joseph Mbeh, released a statement Tuesday (February 1) announcing that he will release the rights to the trademark.

On January 11, Mbeh reportedly submitted a trademark application for the name “Blue Ivy Carter NYC” without the Carter’s consent. He planned to use the name to market an “infant, toddler and junior clothing” line.

In the statement, Mbeh, who heads the firm Intricate Conceptions, outlined his intentions for the brand, claiming that the media’s portrayal of his actions was “misconstrued.”

“What happened was that the media found out about the trademark and decided to spin their own story,” he said. “ Most just copied the information from one source and ran with it without fact-checking or even contacting our office to get clarification.”

“In 3 days, the media ran with a story that misrepresented me and made it seem as if I was an unexperienced intern and suggested that our intent was to exploit Blue Ivy Carter,” Mbeh continued. “Since the media misconstrued our intentions, we have chosen to respond by first revealing our intentions and secondly by releasing our rights to the trademark.”

Although he is releasing his rights to the trademark, Mbeh still hopes to meet with Jay and Bey to discuss the future of the “Blue Ivy NYC” brand.

“Hopefully this will help to share a little about our company, represent our true objectives, and result in a creative partnership with The Carters,” he concluded. —Shamecca Harris

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