“I’d like to launch this record and come right back and launch another record after it,” he told Forbes in a recent interview. “It’s been three years since my last album, so I’ve recorded so much material that I’m really excited about trying to get those ideas to the general public so they can get a chance to hear it and appreciate it.”
Fif also spoke on how he’s adapted to the developments in music consumption triggered by technological developments. “I think you have to kind of keep your audience engaged a little more,” he acknowledged. “There is a lot of different outlets and new material that comes out. But it’s not from established artists. They’re still within the regimen of things they’ve been doing. So they’ll stay there for a little while. I just feel like, because I’ve created so much, I want to be able to get it out to them.”
With his SMS headphones recently launched, the Queens native again has his hands in an assortment of endeavors. But he admitted that, despite his many pursuits, music still is at the top of his list.
“I’m running through an endless tunnel, and I always find something else to be passionate about, and to kind of put myself into it…[but] music, there’s nothing that replaces the feeling of when it’s dead right,” said the rapper, who dropped his mixtape The Big 10 last month. “Like when you got your finger on the pulse of what’s going on, because it’s not a whole lot of people involved. The process is really—because I’m conditioned to write music, it’s a short process. It might take me thirty to forty minutes to write the song. It takes, actually, longer for it to be done [with] the mixing process. It may take three or four days for me to feel like it sounds perfect, but to get that initial idea, it’s thirty, forty minutes. And when it works around the world and you see that many people enjoy it, it’s priceless.” —Adam Fleischer