According to the New York Times, the singer/rapper, who recently appeared as a judge on NBC‘s The Voice talent show, is set to star in his own reality show titled Cee Lo Takes the U.K. next year. The Mark Burnett-helmed program will be based on his old group, the Goodie Mob, and will find them recording a reunion album in London while they assimilate to the culture.
As if that weren’t enough, Cee is also slated to appear in his very own Las Vegas show in 2012 as well. Following in the footsteps of Celine Dion and Prince, Cee Lo will star in Loberace, a theatrical show to be presented at Planet Hollywood.
“There’s security in being a brand; there’s certainty in being a brand,” Cee Lo told the paper about his business. “McDonald’s is a brand. And when you get your fix for a Big Mac, where do you go? There’s only one place you can go for a Big Mac, and that’s big McDonald’s. But my brand has a broader horizon, because my brand is, ‘Whatever you think you want, I just may be able to give it to you.’ ” —Gina Montana