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50 Cent to Direct Proceeds From Headphone Sales to Providing Meals

50 Cent is not backing down from his mission to feed a billion kids in Africa.

After announcing his Street King initiative in July, in which each of his Street King energy drinks sold will also provide a meal, Fif has confirmed that proceeds from the sales of his headphones will also go towards the program.

At a launch party for his SMS Audio headphones earlier this week, the current XXL cover subject confirmed that, like with his energy drink, a portion of sales from the product would be used for the initiative.

“Because of my Street King initiative, with every purchase there’s a meal being provided through the United Nations World Food Programme,” he said, according to MTV News. “And with this actual project, I decided I wanted to do something here in America. So for every pair of these headsets that are sold domestically and online through, 250 meals will be provided by Feeding America, which is our leading charitable organization against hunger.”

The headphones, which are set at a pricepoint of $299.99 for a standard pair and $399.99 for the wireless pair are available through

“I think business is the answer for finding finances for situations that have been unanswered and untouched,” the Queens native continued. “If young entrepreneurs follow in my footsteps, with having a charitable business model that actually gives back, then you don’t have people standing at Occupy Wall Street, because they’re aware that the major corporations are conscious of them.”

50 Cent is the latest in a line of rappers to launch a line of headphones. In addition to products from Dr. Dre, Ludacris and others, RZA released his Chambers by RZA earlier this month. —Adam Fleischer

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