Asher Roth Signs to Def Jam Through SRC Label, Loud Records Resurrected

It’s been two and a half years since Asher Roth’s debut album, Asleep In The Bread Aisle, hit stores, but the Pennsylvania native may have just gotten one step closer to dropping his follow up. Friday night (November 18), Senior Vice President of Island Def Jam Shawn “Pecas” Costner confirmed via Twitter that Roth is now part of the Def Jam family.

“WTT new single, Bieber Xmas out now, Rihana 11/21, Jeezy, 12/20. Setting up Ross and Asher Roth for 1st quarter,” Pecas wrote. “#stophating #weworking.”

Rumors quickly spread that, as a result, Roth was no longer on SRC Records, the lable which put out his debut. However, the label’s CEO, Steve Rifkind, took to Twitter as well to clarify that they would be “partnering with Def Jam” on the former XXL Freshman’s new release. Then, yesterday (November 20) morning, Gaby Acevedo, President and Partner at SRC, unearthed a few more details via his Twitter account.

“Blogs got it wrong! @asherroth still part of the SRC Fam. SRC team up w/ DefJam. Album out 2012 @therealpecas @steverifkind #SRC/Loud/DefJam,” he wrote.

Rifkind also announced via Twitter that this would mark a new beginning for Loud Records, a subsidiary of SRC, which had shut its doors in 2002. Prior to that, the label had signed artists like Wu-Tang Clan, Mobb Deep, Big Pun and M.O.P.

Asher Roth’s album, Is This Too Orange?, is scheduled for a 2012 release while his mixtape, Pabst and Jazz, will be available on iTunes December 21. —Adam Fleischer

Recommended for You

Around the Web

Best of XXL

  • Guest

    Asher Roth waited too long for a sophomore album. If Asher thought it was with the Eminem comparisons imagine what it is going to be like with Yelawolf, Mac Miller, and Machine Gun Kelly. This time if his album fails he will only have himself to blame.

  • Thee!General

    I think it really doesn’t matter what label represents Asher Roth, his music is good and brings a unique taste to the game.

  • Will Morebucks

    His slot has been filled, the “I’m just a chill, partying white guy who likes hip-hop” slot has been filled by Mac Miller and MGK. He can’t go the “I’m a white guy who’s been through a lot, even though I’ll never understand the struggle of being black in America” slot has been taken by Yelawolf. Damn, I’ve put way too much thought into this lol.

    • lol


    • DialloKreed

      I like that comment! Good Job!

  • Nameisnotvalid

    Asher has waited SO long to release this. Seared Foie Gras with Quince and Cranberry was great and The Rawth EP was awesome.

    Mac Miller has kinda filled his spot though.
    Those saying MGK has are idiots, MGK is a talentless looser. His BET cypher was shockingly bad.

  • game reviews uk

    Looking forward to see what he comes up with under that guidance

  • Pingback: Asher Roth Signs To Def Jam Records | DopeDrops

  • Pingback: #NewAddition Asher Roth Signs to Def Jam | TopicPls