Violator Management may have just gotten stronger. That’s because it was revealed today (September 16) that it has joined forces with Primary Wave Music, one of the largest independent music publishing, marketing/branding and talent management companies in the United States, to form Primary Violator.
Under the merger, Primary Wave founder and CEO Larry Mestel, will remain CEO while the founder and CEO of Violator, hip-hop staple, Chris Lighty, will become chief operating officer.
“I am excited to launch Primary Violator with two of the most talented and respected executives in the industry,” Lighty told Deadline.com. “The music business is all about innovation and this strategic partnership will create a more diversified company, which will bring forth a wealth of opportunities for our clients.”
According to the New York Post, the newfound company will now manage a roster of about 20 artists altogether, including 50 Cent, LL Cool J., Busta Rhymes, Diddy and Soulja Boy, with whom Violator already handles and Cee Lo Green, Goodie Mob, Eric Benet and Ginuwine, whom Primary brings to the table. —Jakinder Singh