Kanye West, Jay-Z’s Watch the Throne Projected to Sell 500-550K

[Editor's Note: This story has been changed since its original posting.]

Jay-Z and Kanye West’s blockbuster joint album, Watch the Throne, hasn’t even been available for 24-hours, but projections for first week sales have already been determined.

The industry insiders at hitsdailydouble.com are estimating that the disc will sell around 500,000 to 550,000 when the Nielsen SoundScan results come in next Wednesday, August 17.

As previously reported, Jay and Yeezy decided to exclusively release their LP on iTunes until Friday, August 12, where fans will only be able to purchase physical CDs at Best Buy. On August 23, the album will be available at all retailers, a move Jay-Z described as a way to curb bootleggers from leaking the album—which they miraculously managed to achieve.

Watch the Throne is currently the number one album on the iTunes sales chart, in the world.

Stay tuned to XXLMag.com next Wednesday to find out the official numbers. —Elan Mancini

  • MR. UNDI$PUTED THE MOGUL

    CONGRATULATIONS TO THEM BOTH! LET THIS BE A LESSON TO THE REST OF THE MUSIC INDUSTRY. IT’S WORTH IT TO GO THE EXTRA MILE TO PREVENT CD’S FROM LEAKING. I’VE NEVER UNDERSTOOD SO CALLED FANS & WEBSITES NOTIFYING THE WORLD OF AN ALBUM LEAK & THEN WHEN THE SOUNDSCAN #’S COME OUT THE HATER’S SAY THE ALBUM IS A FLOP! IT’S NO WONDER CD’S DON’T SELL AS MUCH THEY USED TO.

    PEACE & GET MONEY!!!
    MOGUL $$$ GAME ’11!!!

  • $yk

    “the album will be available at all retailers, a move Jay-Z described as a way to curb bootleggers from leaking the album—which they miraculously managed to achieve.”

    ^ again…no shots at anyone in particular…but the press and industry insiders didn’t get the project like they usually do (promo copies)…

  • jimmyjam

    thts a bullshit sales prediction, it should sell way more than tht god damn recovery (tht wack piece of shit) sold like 800,000 last year and it leaked a month early. but then again these guys dnt pander to the 12 year old girl demographic.

    • 1977

      Eminem is the biggest pop star in rap, so it is not uncommon for him to sell those numbers. A good 4.5 million of those albums came from people who do not even own a rap album besides Recovery. Eminem is the king of redundant albums and songs, so I do not know why people are still interested, but children will but anything.

      • alan

        Eminem the King of redundant? Well I must have lost my hearing because I swear Jay-z and Kayne BOTH rap about the same things over and over. More so Jay-Z than Kayne. But I believe we dislike Eminem due to his race and what he raps about. Rather than saying “He’s Wack,” just say his content is something you’re not into. I never unmderstood why people called him wack…when he clearly destroyed Jay on his own album. There’s a difference. To be honest with you…EVERY RAPPER recycles the same subjects.

        • 1977

          I do not even like Jay-Z to begin with and do not make this a race issue because it just sounds like you are the one who has those issues. I never called Eminem wack, I just said that he was redundant with the songs he makes. I know Jay-Z and Kanye West recycle material but they do not have hit records with the same songs they have over and over. Think about Jay-Z hit records now are the same as on the Blueprint, Vol.3, or Reasonable Doubt. I still do not know why you are bringing race into this, when I said nothing racially tinged.

          • Alan

            OK…I just want to make sure I understand you. Every Jay-Z hit is different?

          • alan

            Well I think your argument, which is good, can be made for the entire Hip Hop community. I’ve heard so many people complain about Eminem and how “redundant” he is. Well Jay-Z, Lil Wayne, Kayne West, Rick Ross and others are redundant as well. So when I say or bring race into it It’s only because I can’t understand why you wouldn’t dare say the same about Jay-Z…and looking over those hits…they are the same. I’m the best…I got a ton of money…Big is my homie….nothing has change! ALL rappers, including Eminem are redundant. LOL…not a Jay-Z fsn neither…I’ve been listening to old Wu-Tang for the most part.

        • jimmyjam

          fuck you this has nothing to do withrace. emienm IS wack now, his songs are shit, hisppunchlines are corny, his beats suck and his raps are cheesy. hes the only actually shameless rapper in the mainstream. mr i dont like fame did everything he could to stay famous last year. recovery was was, hell was wack, he is wack. dnt even try and bring thisrace shit into it.

  • JWill

    How can you give out an album prediction before the CD is even released physical copy to the public? Typically estimates come after a day of release. It released digitally only not physical yet. No way 400-500k is both digitally and physical copies.

  • norcal

    well it better do good numbers the first week because second week it well fall ,because album iz not that good jayz gots killer verses kanye ummm

  • DO803

    Downloaded it last nite from Itunes. NICCCCEEEE!!! REAL HIP HOP at its best. Str8 spittn. But, what happen to track 13 Illest Mother Alive? First 3min is blank then they go in.

    • Tony Vee

      its blank because they dont have to say anything and still be the illest rapper unlike IDK…..15 rappers who have claimed in in the last 5 yrs.

  • Coolin

    Friend of mine bought it and burned me a copy. I didn’t think it was very good at all. Kanye is a clown as always and Jay is completely different than what he was back in the day.

    Ferrari Boyz won’t sell nearly this much, but it shits all over these guys Throne.

  • Alan

    Eminem the King of redundant? Well I must have lost my hearing because I swear Jay-z and Kayne BOTH rap about the same things over and over. More so Jay-Z than Kayne. But I believe we dislike Eminem due to his race and what he raps about. Rather than saying “He’s Wack,” just say his content is something you’re not into. I never understood why people called him wack…when he clearly destroyed Jay on his own album. There’s a difference. To be honest with you…EVERY RAPPER recycles the same subjects.

    • jimmyjam

      he ddnt destroy jay, he had the bteer verse. tht was 10 yerars ago man. compare them now, its clear who superior.

      • Alan

        LMAO….Well you seem pretty firm in your stance on this. You the man!

    • jimmyjam

      eminem isso famous BECAUSE hew white fool. his fanbase consists of 12 year old girls, he probably has the same fans as birtney spears and shit. my lil sister bumps recovery, i dnt remember any hip hop fans i know bumpin it formore than a week. if he wasnt white and he ddntmake shitty pop song he wouldbe anywhere today.

      • Alan

        OK…

      • Alan

        LOL you say don’t bring race into it but says he’s famous because he’s white? LMAO… OK lets go through the list. Bubba sparks is white, Asher Roth is white, Paul Wall is white…how famous did they become? If what you say is true then they should have sold millions as well correct? Are they NOT white? hmmmmm….I think we can let that go. Eminem being white helps, I agree with you, but I think his word play has more to do with his success than the color of his skin. I like your point though!

  • cody

    theres 3 minutes of silence because after number 12 those are bonus tracks, theyre just doing it as if theyre hidden songs