Jay-Z, Kanye West Open Up Pop-Up Shop in NYC

After an digital-only release on iTunes, the physical copies of Kanye West and Jay-Z’s joint album, Watch the Throne, officially went on sale at Best Buy locations across the country at 12:15 a.m. this morning (August 12). But the retail giant isn’t the only spot fans can cop the CD, the duo also opened up a pop-up shop in New York City for fans to buy the disc.

The store, which will only be open this weekend (today through Sunday), is located at 201 Mulberry Street, in SoHo. Plastered with the LP’s cover-art designed by Riccardo Tisci, the store also has the souped-up Maybach from the duo’s recently released “Otis” video on display.

WTT is on track to debut at the top of the Billboard charts next week, with projections reaching about 550,000 in sales.

A publicist for Best Buy could not discuss any of the sales numbers so-far, but a manager for their Union Square location in Manhattan told XXLMag.com, “The customers have been excited for the CD all week and they’re glad that it’s finally out.”

Be sure to check XXLMag.com on Wednesday, August 17 for the official Nielsen SoundScan sales figures.

Watch the Throne Pop Up Shop’s Store Hours
Friday: open until 10pm
Saturday: 11am – 8pm
Sunday: 11am – 6pm

  • ackoolness

    whats funny is that they started out indie, selling records off the street and such, and they opt to go with itunes to sell the record first. LOL, these guys are fucking rats.

  • that nigga

    No, these motherfuckers are geniuses!!

  • bryant smith

    i thank im gone luv this cd….

  • guttaman

    i think that opening a shop to sell the album is brilliant. that what the game needs creative thinking to bring sale up.

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