Jay-Z Partners With Pharrell’s Billionaire Boys Club

Jay-Z has a new clothing line in his portfolio. GQ reports that the Jiggaman is now in business with frequent collaborator Pharrell Williams’s popular Billionaire Boys Club.

Apparently, Rocawear, Jay’s signature line, owns a licensing and manufacturing deal to distribute BBC. Pharrell will continue to be involved with the brand.

It is uncertain how this new deal will affect BBC’s availability in stores. Stay tuned to XXLMag.com as more on this story develops. —Elan Mancini

  • R.MENDEZ

    YOU MOTHERFUCKERS, I TOLD YOU LAST ISSUE THAT IF I SAW MORE OF THE SAME SHIT IN NEXT MONTHS ISSUE I WAS DONE AND WHAT DO I GET???HOW DO YOU REPAY A LOYAL FAN WHO CONSTANTLY COMMENTS ON YOUR WEBSITE, BUYS YOUR MAGAZINES AT 5 BUCKS A POP? YOU FUCK ME, YOU FUCK ME REAL LONG AND GOOD TOO!!JUSTIN BEIBER!!!REALLY?!! WHERE IN YOUR STUPID SHIT FILLED HEADS DO YOU THINK THAT BECAUSE JUSTIN BEIBER IS POPULAR IN THE 10-17 DEMOGRAPHIC THAT HE HAS ANYTHING TO DO WITH HIP-HOP? 35 FULL PAGE ADS IN THIS MONTHS ISSUE, IM NOT EVEN GONNA COUNT THE HALF PAGE ADS, OR THE SECTION WHERE YOU GET A RAPPER WITH A LITTLE BUZZ AND DRESS HIM UP TO TAKE UP 5 MORE PAGES. YOU BROKE MY HEART XXL. I RODE OFF WITH YOU FROM THE SOURCE BECAUSE BENZINO WAS SHITTIN ALL OVER IT BUT NOW IT LOOKS LIKE YOU ARE SHITTIN ALL OVER THIS MAGAZINE NOW WHILE THE SOURCE GOT RID OF THE PROBLEM. FIRE VANNESSA SUTTEN IMMEDIATELLY, ANYONE WHO THINKS THAT THERE MAGAZINE SHOULD BE FILLED WITH RIM ADS AND SHITTY OVERPRICED JEWELRY NEEDS TO BE BEATEN TO DEAT. AND HOW DARE YOU SULLY THE NAME OF ONE OF THE MOST INFLUENTIAL SOULS IN HIP HOP BY NAMING YOUR ARTICLE TUPAC BACK. I COULDVE TAKEN A DUMP DIRECTLY ON THE PRINTING PRESS AND MADE A BETTER MAGAZINE MISS SUTTEN. GET YOUR HEAD OUT OF YOUR ASS. YOU LOST ANOTHER READER. WHICH MEANS YOU ARE NOT GOOD AT YOUR JOB, AND YOUR LETTERS FROM THE EDITOR SUCK TOO.

    • Los Angelez Angelz

      Man you ain’t never lied! XXL MAG is garbage! $5.00 worth of ads, I mean really 8/10 pages are ads? Is that a magazine or a promotion brochure. They just need to shut her down and ride off into the wild fire.

    • prettynana43

      R.MENDEZ U COULDNT HAVE SAID IT ANY BETTER! THANK U PAPI!

  • J

    UPDATE: Jay-Z has clarified that Rocawear did not purchase BBC. Instead, the deal is a partnership. “‘Partnering with @4real4rell on BBC’ follow him.. (Not ‘buying’ as GQ erroneously reported.),” wrote the music mogul.

  • anutha_level

    racks on racks on racks…true power move on both fronts. good shyt….get money

  • mutada mullah atari

    BBC’s exclusivity is gone now. With the poor manufacturing standards and put it in all stores rocawear model its only a matter of time before it comes to a Burlington coat factory near you. Who the fuck wears or ever wore rocawear clothes?

    Smdh

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