Dr. Dre and Ludacris aren’t the only rappers with their own signature headphone line. Back in May, 50 Cent announced that he would be breaking from Sleek Audio and starting his own electronics company. He has since founded SMS Audio, and now he has acquired KonoAudio, a boutique manufacturer responsible for designing, developing and launching fashion headphones.
With this new development in place, Fif will release three different types of headphones: wired, wireless and earbuds. Each pair will have on-board controls and up to four people will be able to listen at once.
“I’m eager for my fans to hear my music the way it was intended – the way it was mastered in the studio,” the hip-hop mogul said in a statement. “The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-caliber audio products to the market.”
“I am excited to be part of the SMS Audio brand and believe in the forward-thinking nature and quality commitment of the company,” added Brian Nohe, founder of KonoAudio. “KonoAudio has made significant investments in the areas of product development and branding resources and I am proud to bring that experience to SMS Audio. The businesses make a great combination.”
50 plans on having the product in stores this fall. —Elan Mancini