Cole sounds ecstatic to work with Hova. “I am delighted to be working with Jay-Z,” he said in a statement. “I have grown up listening to his music and now to be doing business with him is amazing.”
Jay is similarly enthused. “I’m excited about working with Ashley and NVA Entertainment Group on a range of new projects,” he added, “and The 40/40 London is going to be the hottest place in town.”
London has a special place in the jet-set rapper’s heart. “London is one of the most vibrant and exciting cities in the world and the perfect location for our new venue,” he continued.
And Jay, in keeping with his philanthropic reputation, will be giving back to that “most vibrant city.” When hiring personnel, the 40/40 London will give priority to “long-term unemployed young people.” A percentage of the clubs monthly profits will go to music and sports programs for underprivileged youth in London.
“The projects we do will be delivering much needed funds back into sport and music on a local community level as well as helping talented young people get back to work,” Cole said.
As of press time an official site for the club has not yet been decided, but it is expected to be ready to open by next year. —Henry Greenfeild