Baby Covers XXL‘s June 2011 Issue

Who would have thought after 22-years in the music industry, Cash Money co-founder Baby a.k.a. Birdman, would be on top of the game? Responsible for three of the rap world’s biggest artists—Lil Wayne, Drake and Nicki Minaj—Birdman is one of the hip-hop’s last true moguls. For XXL‘s forthcoming June 2011 issue, the magazine spoke with the New Orleans native about his exclusive position in the rap industry as one of the last moguls standing and the secret to his longevity.

In a sit-down with editor-in-chief, Vanessa Satten, Baby reflected on the harsh nature of his profession. “When I look around, through my years and my time, you know, the game, it was a lot in the field, a lot of people doing it,” he says. “And I look around, and it’s like, where the fuck did everybody go? I ain’t never understood that, but the game like that sometimes, that muthafucka’s gon’ keep ya or it’s gon’ leave ya. It’s all on you.”

Despite his current status as one of the only remaining powerhouses, there was a time when many considered Cash Money over. Following the departure of his first successful act—super group the Hot Boys with Wayne, Juvenile, B.G. and Turk—and before Weezy rose to the prominent position that he holds today at the top of the rap food chain—Cash
Money seemed to be losing its touch. But as Birdman tells XXL, the hip-hop heavyweight learned a lot of important life lessons and studies the greats in order to figure out the best way to sustain his position in the game.

Arguably the best decision Baby made, was empowering Lil Wayne with his own label, Young Money, in 2005, which Weezy used to sign stars like Drake and Nicki Minaj over the past couple of years. “Honestly, I gave him the floor,” Baby says of Weezy. “He wanted it. I been with him since he was seven years old, eight years old. I been in his life all of his life, and he was like, “Let me handle, it.” At the time, me as an artist, losing my sister and everything I was going through personally, I was just like, ‘Go ahead, I’ma just support what you gon’ do. You can handle it.’ And I took a step back. Probably was the smarted move I ever made in my life was to let him go ‘head.”

In addition to the cover story on Birdman, XXL’s June 2011 issue also features an in-depth look at buzz-worthy, Los Angeles skate rap collective Odd Future as they brace for the limelight. Other articles include a candid interview with Ja Rule as he gets ready to begin a two-year prison sentence for gun possession, and an exclusive conversation with incarcerated Harlem rapper and ex-Bad Boy G.Dep, who is currently awaiting trial after he surprisingly admitted to shooting and killing a man 17-years ago. The mag also catches up with Tech N9ne and Max B, Swizz Beatz schools heads on Basquiat and the producer’s new Reebok gig, Outasight and Theophilus London are featured in XXL‘s fashion and there’s much more.

XXL’s June 2011 issue will be hitting newsstands nationwide on June 7, 2011. —XXL Staff

  • http://www.youtube.com/swordnation777 SolomonAKALordNova

    Fuck a damn Lil B…da hell..dat niccas wack …and dont say im a hater cuz im speaking facts ….shit

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  • OG_ROB_C

    Were da fuck is Tech N9ne he deserves his cover man hurry up an put him on da cover

  • DJ

    Featuring Tech N9ne!: But where’s his cover at? Lets do it! Strang Music, all day all night baby!

  • rush

    come on tech n9ne should be on that cover with his brands on his body fuck the industry!

  • OnEmLikeDat

    Sexy Daddy Dam Can I have you like Hot sex on a Platter lol Ouch :)

  • Stuckfresh

    Realest nigga in the game period!!

  • teccanina

    tech n9ne is the next mogul/superstar/rap god to be known of by all. he already is all those things- nobody knows it yet tho.

  • 626Rollballz

    i KNO TECH NEEDS TO BE ON THE COVER YADADIMEAN!!!!!!!!

  • SLADAN

    Now Tech N9ne needs his XXL cover.

  • Shawty J

    Birdman, Odd Future, Ja Rule, Lil B? Looks like I’ll be skipping this issue.

  • Strange all day

    Tech should be on the cover next time, I know that issue would fly off the shelves.

  • http://www.facebook.com Ashton Raymond

    Whhoooooaaaa Naaaaaahhhhh!!!……Baby reppin the N.O. like its supposed to be Ya Diggggggg……..but wait till next week when Kansas City be on this shit Reppin that Mid West Chopper Tech N9ne and yes my brothers and sisters of all races he sent me Cha-Ching out……

  • Shana Francis

    Can’t wait for tech’s cover nxt week! Bird man may be the #1 mogul in the industry, PROPS DUE to him. BUT,…. tech is the #1 mogul out of the industry! and to me that means he deserves WAAAY MORE PROPS!! big up to that nigga tech! Out there grinding on his own, FUCK THE INDUSTRY!!!!!
    ~ hottestNWtech9ician!

  • KMK

    Tech Tech N9ne N9ne Shit! Im lovin it!

  • Bobby

    Give Tech a cover!

  • Jak D’s

    Seriously? Bird man is coo… But he’s old news. Tech is pavin’ the way, so you all better bow down and present that ass. Oh yeah… Tech sent me.

  • Ninnnna

    TECH NEEDS A COVER!!!! COME ON!

  • TimKline

    Tech N9ne sent me! I love you Tech!! My biggest idol in life!! Your getting there!!!

  • http://www.cobaltcr.com Cobalt

    Tech N9ne! <—- The only reason I would ever buy this magazine

  • http://AOL.COM SS CALI

    HE’S A MENTAL GIANT-TECHn9ne

  • #swaggedout

    put tech n9ne on tha cover its abotu time ppl start relly listenin to wat dude sayin

  • pacman

    Travis O’Guin is a mogul. or maybe since it only says plus tech n9ne you dont know about anything going on at strange music. do your research xxl.

    • suga reppin MA

      dumb to attack xxl man they are recognizing tech n9ne more and more all the time and they will continue too..u cant expect him to nail the cover already thats insane even tho he does deserve it

      • Jon Dog

        Already? Dude, Tech has been around for a very long time. It’s sad that it took people this long to realize it. No direspect, but his cover is long overdue. Matter of fact, I kinda feel like Tech is too big for this lame little mag.

  • Krayzie702

    they are fuckin up. 6s and 7s comes out in june, its only right to have tech on the cover. instead they have probably one of the worst rappers of all time, smfh

  • http://peterparker513.tumblr.com/ peter parker 513

    bird man is an icon in the game. but i think i could put him out of business.

  • suga reppin MA

    TECH N9NE SENT ME!! gonna be anotha nasty issue of XXL!! birdman is a fake ass gangsta wit his stupid ass tattoos all over his dome blood wannabee but he is a smart ass mogul/businessman so i cant hate on him …strange music all day

  • Patrick

    birdman is hip hop’s last mogual cant wait to read that one, there are a bunch of hip hop moguals out there check the underground…shit Tech N9ne is probably one of the most successful hip hop moguals of all time no disrespect to birdamn he did his thing and did it well but XXL needs to regonize he aint the only one

  • Viva

    I had a reply but dang comp…

    ANYWAY, If Baby so good with Business, Tech would hold the cover. No matter the story–even better: have a ‘double cover issue’–make ppl buy 2!!!!

    ya heard?

  • xxxxxxxxxxl

    TECH N9NE IS BETTER THEN ALL AND ANY AND HE MAKES THE BEST REAL ORIGINAL MUSIC WHICH IN MY OPPINION MAKES HIM BETTER THEN ANY ARTIST IN ANY GENRE TOAY

  • 2Gutta

    dumbest cover ever

  • Ryley

    Tech n9ne Sent me!

  • yeeep

    OUTASIGHT!!!!

  • chrismeng

    i wanna see the tech n9ne cover !!!

  • Tee

    Birdman… Fuck that. Mogul, he is. But his label has shit artists that get too much radio play. Tech’s a better mogul

  • Colin P

    Tech N9ne >>>>>> Baby

    Tech is lookin down on the industry and about to smash that shit!

    He’s a Mental Giant!!! 67! SM!

  • http://www.greatnessandco.com Polzin

    Give Tech a cover. I’m seeing some solid support for it here and it would show that XXL cares about real music and doesn’t work off of a popularity contest to sell magazines. Illest flow in the game, give the guy some exposure

  • B-Minus

    Everybody keeps saying Tech N9ne the dude should not even be the tha magazine. Lil B just like everybody else i hope you know he sucks no matter what.

    • CP

      B-Minus? More like D-Minus, cuz that’s probably the grade you got in English judging by your comment. dumb ass.

    • mike

      lol funny you a bumb ass tech n9ne is bigger you fruit

  • andystackagrip

    Did anyone ever find the lost Rakim article?
    WTF XXL?

  • ymcmb fan

    Glad they getting recognition. Well deserved.

  • mike

    see i like dirdman but fuck that TECH N9NE NEED TO BE ON THAT cover PPLE SCARED TO SEE TECH N9NE lol that my nigga for life tech n9ne

  • http://n/a numbah one $TUNNA

    yo bird man iz killin d@ game yall betta get yah $WAGGA up mayne good lookin out birdman # NUMBAH 1 $TUNNA iz da king of da rap muzik game one blood cuuuuuch.

  • Jon Dog

    WACK!! You guys are fuckin’ retarded at XXL! What the fuck happened to this mag? Lame fucks! Hey, why don’t you throw Baby on the cover, that would be original, and totaly unpredictable….. WHAT THE FUCK ABOUT TECH N9NE!?!?! Morons! Baby’s a bitch, and has absolutly no tallent. Grow up XXL, we ain’t all 16-23 year old punks. Real hip hop = substance, somthing your camp has lacked for quite some time now… What the fuck has this goof even done to deserve the cover? You guys ride all the wrong dicks down there.

  • http://facebook.com/Reyhrk Rey

    Man he ain’t even all that da man is tight and all but hesbgay first of all .. Need a real nigga 2 b in charge of da rap game

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  • Siyah Nyne

    Tech Needs His Own XXL…. front Cover, back cover, every page, Show more LOVE for the Worlds Best Rapper or get The HORNS!!! ???baby on the front???….. they put baby on the front!!! LOL

  • Madison

    TECH N9NE NEEDS THE COVER!!!! WHY HAVE YOU NOT DONE A COVER WITH THE #1 INDEPENDENT RAPPER IN THE WORLD?!?!?!?

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  • mELVINA

    WOW I LUV IT!

  • lindi

    tech n9ne!!! <3

  • steven

    ok good looking 4 doin a article on tech but can my man get some cover time 2 match that??

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  • J24k

    What sneakers is Birdman wearing with the rhinestones in this issue?

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