Swizz Beatz Upgrades Knicks Theme Song
Showtime! XXLMag.com has learned that the New York Knicks tapped Swizz Beatz to upgrade their longtime theme song, “Go NY Go.”
Following in Q-Tip‘s footsteps, Swizz was asked to bring his signature sound to NY’s famed basketball team.
Asked how the deal came about, the superproducer’s rep told XXL: “[Swizz] is from from the Bronx. [The Knicks] always try to get people that have that connection, people who they feel could really pay homage ’cause they represent that culture. Plus, [with] the new sizzle that they have with Carmelo [Anthony] and Amare [Stoudemire], they want to give people an updated but still vintage song that reflects the old [song]. It’s just a lil’ more spicy.”
The track is set to premiere in time for the playoffs, which begins on Saturday, April 16. Swizz is also set to film a short video for the theme along with several of the Knicks all-stars this week, that will appear on the MSG network shortly. —Jesse Gissen