Jay-Z proves to be a jack-of-all-trades. The rap mogul is expanding his already packed portfolio by adding lifestyle blogger to his list of responsibilities.

Launched today, Jay’s Life + Times lifestyle site features a broad spectrum of content from music to fashion to sports. The Roc Nation CEO kicked off the site with the help of his company SC | Enterprises and a small staff to showcase his own interests after the idea arose a year ago.

Fans can check out Jay’s site now at www.lifeandtimes.com. —Natalie Adeeyo