Eminem Talks Shady 2.0 in XXL’s March 2011 Issue [Cover Revealed]

After experiencing a monster recovery, both in the booth and on the charts, rap heavyweight Eminem, is ready to reemerge with the next chapter of his label, Shady Records, and XXL has all of the details in our forthcoming March 2011 issue. [See cover below]

XXL’s EIC Vanessa Satten had the opportunity to sit down with the Detroit lyricist and his newest signees—underground supergroup Slaughterhouse, which consists of Royce Da 5’ 9”, Joe Budden, Crooked I and Joell Ortiz, as well as buzzing Alabama upstart Yelawolf—to talk about their plans to take over the rap game as Shady 2.0.

According to Em, this new roster signifies a rebirth of his company Shady Records, which, founded in 1999, lost steam after several members parted ways (Obie Trice, Stat Quo, Bobby Creekwater) three years ago. “Slaughterhouse, it’s kinda phase two of Shady,” Em says in the story. “The new generation of Shady Records.”

While it was no surprise to rap fans that Marshall Mathers was interested in signing the super lyrical crew of his former rap partner, Royce, Em’s deal with up-and-coming Southern rapper, Yela, came as a surprise to the hip-hop nation. But, similar to Slaughterhouse, Em started out as a fan of quick-tongued Alabama MC. “I saw the video to ‘Pop the Trunk,’ and I was like, ‘Yo, this is fuckin’ dope,’ Em says. “I took the CD home that I had already had and started listening to the shit, and I was like, ‘Fuck, he can spit.’”

With the new Shady in tow, Eminem may be ushering in a return to wordplay in hip-hop, something that hip-hop heads have been missing from the genre for quite some time. “It just feels good to put lyricism in the forefront again, in my eyes,” Joell Ortiz says in the article. “Some of my heroes, when I came up rhymin’, were Biggie Smalls, Big L—rest in peace to all these—Big Pun. Dudes who were passionate about the way they put words together, the message they sent when they rhymed, and just bein’ ill with the pen. And I feel like this group, and Yelawolf and Em, are dudes who stand for that. And it’s good to see the pure form gettin’ shine again.”

“‘Be afraid,’” Royce warns other rap crews, “cause as soon as we make the announcement that Slaughterhouse and Yelawolf is signed to Shady, not even 30 days after that, it’s on the cover of the biggest hip-hop magazine.”

Along with the Shady 2.0 cover story, XXL’s March 2011 issue will also feature articles on Young Money’s latest signee Cory Gunz, and Saigon, as he attempts to make a comeback with the long delayed release of his debut album, The Greatest Story Never Told. Rap vet Snoop Dogg, who on the eve of dropping his 11th solo album, Doggumentary Music, also reveals 11 important lessons he learned along the way. In addition, XXL investigates The Fugees’s breakup on the 15th anniversary of the release of their classic album, The Score, the state of the battle rap scene, and hip-hop’s obsession with the Illuminati.

To read these stories and much more be sure to pick up XXL’s March 2011 issue, hitting newsstands nationwide on February 8. —XXL Staff

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  • Alex


  • Cracka-G

    This is gon’ be amazing! Lyrical Hardhitters with a tidal wave of Rhymes!

  • BD


  • Alex

    We’re definetly in that fucking mood… Shaaaady!

  • KiNGPiN

    ha they got summtin bout illuminati in there

    • orlando

      you see what i see illumaniti we need to talk

  • http://www.dynamicproducer.com dynamicwayne

    Dream team!!

  • JDeal

    Thats a good look for Shady Records……I wonder how D12 fits into the picture now?…..I know it’ll probably never happen, but damn I wish Mystikal could get down with Shady Records…Def Jam: FREE REDMAN so he could jump over there too!!!

    • http://www.youtube.com/amsamuel DownSouth

      That would be frozen if Mystikal was to join. I know this is not going to happen either, but I think it would be tight if Canibus joined. Him and Em on a Dre beat would be banana nuts!

      DOWN SOUTH!!!

      • DV8

        no one will sign/ promote a “registered sex offender”. Mystikal will have to do it his self if he wants to continue his career and even still thats a steep hill to climb. Sorry but its over. Still love his music though. I was bumpin Mind of Mystikal the other day

  • Axeo

    Kinda seems like this issue is the “STFU we cover lyrical artist ” issue. No complaints on my end from just seeing the artist mentioned/shown on the cover

  • dunk

    joe buddens a bitch,”raekwon punched me waaa waaa waaa”.jdeal you obviously think mystical is cool cause you still rock his music,mans a rapist,you got a sister,mother,aunt,girlfriend?ive met tennis players “harder” than rappers these days.x goin give it to ya.

    • whoshotya

      did your daddy force you to think like that

    • Trey Newman

      this is to “dunk” first off get your facts straight raekwon didnt punch joe he wasnt man enough to handel his own beef no disrespect to wu-tang but that was a bitch move raekown came in there wit like hella niggas aginst joe and mickey cmon now and on top of that it was a bitch hit

  • http://xxlmag.com vanessa satten – xxl eic

    this secret was so hard to keep!!!

    • robmarkman

      Word! The only person I told my was son, he’s 2 years old and has no industry contacts. lol

  • Raje

    Good Look for the Coast! Do your thang Crook!

  • Pingback: Eminem Signs New White Rapper Yelawolf and Slaughterhouse to Shady Records 2011 Unreleased Hip Hop

  • Yessir

    BUDDEN finally graces the cover. I think it is his first time. Either way, it is a long time coming.

  • Yessir

    Slaughterhouse album would be dope if Budden be himself, Ortiz be himself, Crooked I rap about whats going on in Cali, and Royce rap about whats going on in D-town instead of all them nigga spitting with no theme.

  • Shawty J

    This issue looks interesting, very interesting. I haven’t really been buying XXL that much lately, but I can see myself picking this one up.

  • Krancho

    Yes, where the fuck is D12 ? They were dope in their own lane. If Em forgets his boys from the D, well that’s a shame


    all these dudes can spit…no dought…for them to go platinum…they got hit the pop button a couple times…

  • Stylistic

    This is GREAT for Hip Hop and eactly what we need! REAL lyricists and rappers who actually have talent getting promoted. Joell Ortiz has been the best emcee in the game for the last few years now, and I’m sorry but all these mediocre rappers weezy, drake, kanye and gucci can’t touch him….or slaughterhouse or Eminem for that matter! Thanx Em for making the attempt of reviving Real Hip Hop!

  • Nunya

    Fuck yeah…I love it. Great job.

  • gangstaclunge

    How long until they all leave shady/aftermath after not dropping an album. 1-2 years?


    Now royce just needs to bring in Black Milk and Elzhi it will be a rap.

  • mutada mullah atari

    Ha ha I just saw the Yella Wolf video pop the trunk for the first time, shit it pretty dope – you can see he was influenced by krazy bone from, but I think the record is pretty dope ha ha

  • BRapp

    wish Machine Gun Kelly could of been on this crew….

  • Ally


  • Midwestmatt

    I just bought issue. WTF!!! there are more F’n ROCAWEAR TREY SONGZ ADS THEN F’N STORIES!!!! YOU GUYS ARE FALLINGGGG WAY OFF!!!!

  • http://www.eminemturkiye.com Eminem Turkey Fan Site

    everything is shady

  • http://www.CommonUN.com Kari Hevi

    CAN SOMEONE PLEASE KILL THE FALSE PROPHET SOON – HIS NAME:S yannique barker, check out what the other homosexuals are up to on the blog or the site….TTYLATER if you feel like commenting or messaging me, sad times over soon if your willing to take that next step with God.

  • http://www.cotswolddigital.com Cotswold Digital

    It is the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I want to suggest you some interesting things or advice. Maybe you can write next articles referring to this article. I want to read even more things about it!

  • http://www.wood-deco.eu meble kuchenne kraków

    Good work man.

  • JonneyCorner

    Welcome back Shady Records, lets see you rip tha thangg!
    be looking forward to hearing your new tunes!

    Yelawolf and Slaughterhouse, are the best signings you could possibly get!

  • http://www.new-blood-v1.webs.com LeJearl(Lonewulf)Gillespie

    I see helly talent right,especially in Yela Wulf & of course Eminem! Ya’ll hear my mixtape, den lets see wat ya’ll think about havin ya’ll youngest member of shady 2.0! (16 yrs)

  • http://www.charlestontaxservice.com charleston tax

    How is it that just anyone can publish a weblog and get as popular as this? Its not like youve said something extremely impressive –more like youve painted a quite picture about an issue that you know nothing about! I dont want to sound mean, right here. But do you genuinely think that you can get away with adding some pretty pictures and not seriously say anything?

  • Yoha

    Yo Em is back with new crew! HOlly smokes! This crew is going to fuck up the rap game. I wish to see SHADY 2.0 Beat up all those mufakas: young money, dirty money and all niggas!!!

    Shady rules the game! Always the best
    RECOVERED!! EM IS NEW!!!!!!!!!!!!

  • OWGizzle DA GREAT


  • http://facebook.com salman

    watin 4 released…

  • Boog

    SHADY 2.0 IS THE FUTURE!!! The music coming out of these guys are pure and true stories…NO B.S.

  • Pingback: Shady 2.0 | Wugez

  • http://facebook.com Bman

    Way better then plain old Shady Records since he’s actually signing and not just making a producing group for nothing also the people hes signing are pretty good.

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