XXcLusive: Jay Rock Signs to Tech N9ne’s Strange Music [VIDEO]
Officially released from his deal with Warner Brothers, Jay Rock has already found a new label home. The XXL Freshman has decided to go indie, aligning himself with Tech N9ne’s underground powerhouse, Strange Music, for a multi-album deal.
XXL recently traveled to the Strange Music headquarters in Missouri to document the partnership. [Watch below] “Man, I’m excited about this,” the Watts, CA rapper said. “Tech and Strange approached us once I became a free agent and we went to [Kansas City, MO] to see first-hand what we had been missing and saw why they’re the No. 1 independent rap label. The word had spread about me leaving Warner Bros. and I was getting offers left and right from majors wanting to sign me, but in the end, Dude Dawg and I had no doubts that Strange had the perfect situation for us.”
Rock’s Strange Music full-length debut, Follow Me Home, will feature appearances and production by a who’s who of hip-hop’s elite and is due out sometime next spring.
“I was hyped when I got the news that Jay Rock and Top Dawg Entertainment decided to go with Strange instead of any of the other many labels that were tugging at them,” Tech said. “I knew that Jay Rock, being the hardcore artist that he is, would add another wonderful dimension to our Strange roster.”
Rock has been on tour with Tech, and his new SM family (Krizz Kaliko, Kutt Kalhoun, and Big Scoob) since September 15, as part of N9ne’s Independent Grind Tour. He will also appear on Tech’s new DJ Whoo Kid mixtape coming later this fall. —Elan Mancini