“Is Brooklyn, NY in the house tonight?” yelled Alexandra Estevez, the host of Saturday night’s (June 19) Famous Factory show presented by XXL and Sickamore. The crowd of eager hip-hop fans who’d poured into the two-room venue to see Nipsey Hussle, Donnis, Big K.R.I.T., Smoke Dza, Outasight and Rich Hil responded feverishly.
After Chitown’s N.E.P.H.E.W. and Brooklyn native Troy Ave. hit the stage to warm up the crowd, Rich Hil, one of the headliners of the first Famous Factory show made a repeat guest appearance. Next up was Harlem’s Smoke Dza who brought class of 2009 XXL Freshman Mickey Factz on stage as a special guest. Adding sentiment to the show, hip-hop vocalist Outasight performed shortly after.
Highlights of the night were the high-energy Mississippi rapper, Big K.R.I.T. who had everyone bobbing their heads to “Hometown Hero” and “Country Shit.” The humble newcomer who recently signed to Def Jam, was excited about his performance. “XXL looked out, it’s a blessing to me,” he said after the show.
Up-and-coming Atlanta rapper, Donnis took over the stage and held his own after K.R.I.T. got the room turnt up. The crowd wholeheartedly sang along as the 2010 XXL Freshman performed “Gone” and “For the Kill” of his new mixtape The Invitation as well as “More Fire” off his forthcoming Fashionably Late project.
The show ended with a performance from Nipsey Hussle who’d been hanging out amongst the crowd in the venue the whole night. The Cali MC, who commanded the stage with his entourage, opened with the intro to his up coming album South Central State of Mind which he announced is scheduled to be released October 19. “It’s a good venue for new talent to do their thing,” Nip told XXL. “It’s a packed house and everyone had a good performance.”
Details on the next show with XXL and Sickamore will be released shortly. —Aleia Woods
Turn to the next page to see videos from the show.