The D in D-Block might just stand for Def Jam. Sheek Louch announced on his twitter account yesterday (May 10) that he is joining his fellow Lox partner-in-rhyme Jadakiss on the storied label and XXLMag.com caught up with the Yonkers rapper to get all the details.
Sheek says he’s been signed to the label since last Friday. Although known for his independent grind with E1 Music (formerly Koch Records), the rap vet said he opted for a major this time around because he felt his music deserved stronger promotion.
“I got some real good music coming out,” he revealed. “I needed that right machine behind it to get that record past the level that it stops, to push it further. And I was shopping it to a lot of the majors…but my man L and Butch, Czar, Mike Caruso and Lenny S…they brought me up in there to Def Jam. And Chris Hicks and L.A. [Reid] they seen the vision. And it’s on.”
Louch said he hopes to put the as-yet-untitled LP—his fourth official studio effort— out by the September, but the upcoming Lox album takes precedence. “I wanna come back to school but if The Lox is coming before that, so be it.
As far as what label the NY trio will end up, Sheek says it’s still up in the air. “It’s between a couple spots that’s actually throwing real nice numbers and ideas at us,” he shared. “I know everybody’s been hearing about that project but it’s for real, for real…we’re meeting with [Diddy] on Wednesday.”
Sheek says in the meantime expect to hear new music from him in the coming weeks. —Jesse Gissen