Come next spring, Macy’s will be the only store to carry the Sean John men’s sports collection. The Associated Press reports that Diddy signed a deal with the retail giant earlier this week to be the exclusive supplier of his clothing brand.
According to Sean John president Dawn Robertson, as part of the new agreement, customers won’t be able to find SJ products in such stores as Dillards and Belk Inc. as soon as October.
“It was a difficult decision,” Robertson told the AP in regards to pulling out of the other stores. But under the new direction, SJ will eventually be available in all of Macy’s 800 locations, and be featured more prominently in the chain’s advertisements and on the sales floor.
Robertson says SJ has had an increase in sales over the past six months, after losing popularity over the last few years.
In related news, along with inking exclusive business deals with Macy’s, Diddy recently signed up to co-manage Rick Ross’s career. Young Money princess Nicki Minaj also reportedly recruited the hip-hop mogul as her new rep. —Elan Mancini