Earlier today (January 15) Snoop Dogg announced that he has signed Cypress Hill to the newly re-launched Priority Records.
“My role as Creative Chairman of Priority Records has put me in the driver’s seat to help revive the most important West Coast hip-hop label,” Snoop said in a press release. “As such, I’m excited to announce my first signing as Cypress Hill. Cypress Hill is undeniably one of the most important hip-hop groups in music history, not only are they incredibly talented and the first Latino hip-hop group to go platinum, they are also from the West Coast- so this signing is the perfect marriage.”
Snoop also expressed his desire to revive Priority Records’ classic catalog as well as sign new Left Coast artists to the iconic label. He’s already got the ball rolling in doing so with the USDA Uncut Snoop Dogg Approved album which he says will include, “ timeless records that… really need to be brought back to life again- Master P, Ice Cube, N.W.A.” He also wants to release The West Coast Blueprint a compilation album that he says will show what Priority is all about.
In the mean time, Cypress’ Rise Up, the groups’ first major release in six years, is scheduled for release on April 6. —Brooklyne Gipson