XXcLusive: Damon Dash Recruits Mos Def, Jim Jones & Wu-Tang for Blak Roc Project

Damon Dash is officially back in the music business. XXLMag.com has learned that the Roc-A-Fella co-founder has formed his own, new independent label to release a rap/rock album between The Black Keys and a slew of hip-hop artists, including Mos Def, Jim Jones, Q-Tip, Ludacris and more.

XXL had the chance to chop it up with Dash earlier today about the new venture and how it came into play. “My assistants, who are now actually A&Rs, were going to a Black Keys concert for their birthday and I wasn’t invited,” he explained. “Usually on their birthdays we all do it together and the reason why I wasn’t invited was because the concert was sold out . And I had never heard of The Black Keys and I was like y’all still gonna go without me. And they was like ‘Yo it’s The Black Keys.” So I was like, lemme hear this group. So I start listening to them and they actually became my favorite group. They were on heavy rotation so we just reached out and we kicked it with them and I was like, ‘I wonder what would happen if we got Jim Jones and the Keys in the studio’ and Jim came in and all of a sudden Mos came in and then [it] just built from there. “

The album, titled Blak Roc, also features appearances by Raekwon, RZA, Billy Danze of M.O.P., Pharoahe Monch and Ol’ Dirty Bastard, among others. Set for a release on the day after Thanksgiving, otherwise known as Black Friday in the world of retail, the disc will be on a new label started by Dash and the Keys.

“We had a good rapport with one another,” he said. “And I like the way they do their business and they kind of like the way I do mine and it just turned into this project. “

When asked what made him return to the music business after all these years, Dash said it was all about the love. “The Black Keys are about real music and all these other people that came through are really good at what they do,” he told XXL. “And it was more for love really. We didn’t know what it was gonna be, we just knew that we just liked making music. And that’s really what it’s about at this point. At least after being in the game this long you don’t wana just be doing it for money that becomes obvious…If I was to be a part of anything, it would have to be something like this. “ –Jesse Gissen

For more information visit blakroc.com

Listen to “Hoochie Coo,” an exclusive track from the Blak Roc album featuring Mos Def, Jim Jones and The Black Keys, here.

  • Mr. North

    Good to see you back Dame.

    You supposed to be private jettin it for life! Poppin tags everyday ten years str8!

  • BIGNAT

    it would be cool to have dame back in the game. he could host a mixtape THE RETURN OF THE CAKEOHOLIC

  • GIFT

    That’s good shit!!!!Dame Fuckin Dash back up in the game is a beautiful thing. He got a bad rep alot of times because he was the ultimate asshole, but it was for the greater good of the team, so I definitely wish him well w/that. REAL HIPHOP STAND UP!!!!!!

  • allhiphop>xxlmag

    blak roc?

  • AZ40

    Never heard of black keys but I like to hear new things sounds like something new to look out for

  • j thomas

    You guys talk like dame is a hip hop hero, what a joke…

    you obviously got in the game last week. man, if you really knew…

  • stef

    This is exciting.

  • adebisi

    hope u are here for stay dame,we miss u alot here! :(

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  • that nigga

    More wack shit. No hate, just the truth.

  • DFW

    I’m excited to see Ludacris in this.

  • Miyagi

    Ay check this song! It’s 4 a contest from shadowville.com. Tell me what u think! Peace.

    http://www.youtube.com/watch?v=RBM_EbDGk94

  • UptownTuddy

    Why everybody on rock dick? Yall some lames boy. Why can’t a nigga just make fire hip hop? Why is everybody on this rock shit? I guess its cyclical because in the 90s rap just about ended rock, now rap is ressucitating it. Lame niggas who are only in it for the “white” dollar. But it goes back to the slave days niggas sell their souls for pennies. Dash get on the grind and go find you some real spitters. Jim Jones is garbage..

    • What are u talking about…

      BLACK people created Rock n Roll…

    • Jock

      @ UptownTuddy, rappers are only rich because of the “White Dollar”. And, Blacks originated Rock n’ Roll, so its only right for us to contienue to keep our feet planted in OUR soil, ya dig?

  • Miyagi

    ay check this video. its 4 a contest from shadowville.com. tell me what u think.

    http://www.youtube.com/watch?v=RBM_EbDGk94

  • tHE gREAT

    COSIGN WITH “BIGNAT” THE RETURN OF THE CAKEAHOLIC! POINT BLANK PERIOD!

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  • these posts are racist

    The Ultimate Hustler couldn’t get his way into a concert because he didn’t have a ticket? Wow…I was going ish like that at age 9…Hustling 101.

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  • BLACCX

    DO YOUR THANG DAMON. I LIKE THE NAME.PEACE

  • justin

    This shit sounds amazing!!! Dame rises above the hip hop soap opera bullshit with something different for the masses!

  • noiuio

    Anything With Dame and Jim Jones Involved Will Be Really Bad….Anybody With Any Credibility Will Instantly Lose It If They Cohart With These Guys.

    • justin

      if by “bad” you mean better than anything put out in a long time, then i agree totally.

  • http://www.spitboss.com KLAP215

    DAME DASH BIG UP’S THATS A NICE MOVE! SIGN BEANIE SIGEL, PEEDI CRAKK, YOUNG GUNZ, U KNOW THE WHOLE STATE PROPERTY!

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  • stephanie romero

    Love your coat. It really keeps me warm. everywhere i go people are digging on it. thanks for coming out with something different.

  • http://www.uoproductions.com Strate Crooked

    The album is banging.. I heard Creative Control filmed the whole ordeal. Jets!!!