XXLMag.com has learned that Snoop Dogg has been named Creative Chairman of the newly resurrected Priority Records, by parent company EMI Music.
Along with the position, Snoop will also be releasing his tenth studio album, Malice N Wonderland, on the famed West Coast label. In addition, the rap superstar will also serve as executive producer for a slew of discs hitting the market soon, in celebration of Priority’s 25th anniversary.
“Starting fresh with EMI is a great feeling,” Snoop said about the partnership in a press release. “It’s a new partnership, a new Priority Records, and a new Snoop Dogg: the Creative Chairman…the Boss Dogg…the Dogg Father. The business model we’ve developed will bring the musical heritage of groups like N.W.A. to the forefront. And you definitely got to get ready for my new Album Malice N Wonderland in December to kick it all off — this is going to be the most potent dose of Snoop Dogg yet!”
“Snoop has been a huge force in Rap and a big influence on the Urban genre in general,” Leonard Brooks, Senior Vice President of Urban A&R for EMI Music added. “In addition to possessing an original artistic voice, Snoop is also a true tastemaker, trendsetter of style and a global ambassador of Hip-Hop. We’re elated to release his next record, and to have Snoop re-introduce some of the most ground-breaking Rap recordings to new fans as Creative Chairman of Priority Records.”
Priority Records’ catalog includes a long list of high selling LPs by such rap luminaries as N.W.A, Eazy-E, Master P, Ice Cube, Ice-T, Run-D.M.C., EPMD and others. –Elan Mancini