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Jay Rock Plans “30-Day Takeover” Online, Premieres New Exclusive Video

Taking a page from Freeway’s internet campaign, Watts, California up-and-comer Jay Rock will be dropping an onslaught of material on the web over the next month.

The Warner Bros. signee stopped by the XXL offices yesterday to speak on his new project, “the 30-day takeover.” “Crooked I had the ‘hip-hop weekly’ I got the hip-hop daily,” he explained, “just feeding the streets a song a day [and] videos. We gon’ be on every hip-hop site. I’m telling you it’s gonna be real crazy. We just taking over. 30 days, 30 nights, bringing the pain.”

Along with new rhymes over already established beats, Jay will also have fresh songs with fellow West Coast rapper Glasses Malone and Hip-Hop Soul cover star Fabolous, among others. will premiere the first video from Rock today entitled “No Mask On.” [Watch Below] Listen to his first track form the series, “The Takeover” here

Jay Rock’s untitled debut will be released at the top of 2010 on Top Dawg Entertainment/Warner Bros. –Jesse Gissen

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