Jay Rock Plans “30-Day Takeover” Online, Premieres New Exclusive Video

Taking a page from Freeway’s internet campaign, Watts, California up-and-comer Jay Rock will be dropping an onslaught of material on the web over the next month.

The Warner Bros. signee stopped by the XXL offices yesterday to speak on his new project, “the 30-day takeover.” “Crooked I had the ‘hip-hop weekly’ I got the hip-hop daily,” he explained, “just feeding the streets a song a day [and] videos. We gon’ be on every hip-hop site. I’m telling you it’s gonna be real crazy. We just taking over. 30 days, 30 nights, bringing the pain.”

Along with new rhymes over already established beats, Jay will also have fresh songs with fellow West Coast rapper Glasses Malone and Hip-Hop Soul cover star Fabolous, among others.

XXLMag.com will premiere the first video from Rock today entitled “No Mask On.” [Watch Below] Listen to his first track form the series, “The Takeover” here

Jay Rock’s untitled debut will be released at the top of 2010 on Top Dawg Entertainment/Warner Bros. –Jesse Gissen

  • General

    Good luck with that

    • http://myspace.com/badnewz92 badnewz

      man this shit is wacc as fuc. this dude fakin like he super blood. “fake thugs can only pretend 4 so long”… then its curtains…. myspace.com/badnewz92 (or) myspace.com/newz92

  • the real gangster

    wack beat good song

  • http://tonygrands.blogspot.com Tony Grands

    I support music from my state, but this can’t end well.

    quality>>>>quantity.

    It didn’t work for Free & it barely worked for Crook.

    Have @ it, homie.

  • Enertia

    How the fuck could you say that it didnt work for Free or Crooked. They gained 2fold of their fans previously. Plus they made hot music whithin a very short deadline. Shit, i think they both fucken killed their tapes. Jay Rock can do the same.

    • http://tonygrands.blogspot.com Tony Grands

      “How the fuck could you say that it didnt work for Free or Crooked. They gained 2fold of their fans previously. Plus they made hot music whithin a very short deadline”
      ^^^^
      How the fuck I can say it, first & foremost, is because it’s my opinion. As far as Crook & Free gaining 2 fold the amount of fans, thats not saying much because both of those cats, by that time, had been rapping long enough to have made a sizeable dent in the Hip Hop world. It hadn’t happened to their liking, hence the song-a-day concept to get the music out there to the fans. It wasn’t even really designed to blow them up, per se.

      Keep in mind, enertia, everyone doesn’t necessarily have access to the internet. So, just the format alone sort of limits accessibility. Unless you’re a new jack, in which this scenario could only add to your portfolio.

      In the case of Jay Rock, it’s good that he’s feeding the streets, & making a name for himself. He’s not Crook or Free, so any buzz generated will be a positive one.

      But again, quality>>>quantity, & if you believe otherwise, I have a pair of autographed Soulja Boy shoelaces that I’ll sell you.

      Btw, they didn’t have a “deadline”. The artists’ decided they were going to do something & did it. They had no one to answer to but themselves. Free choice & made decision, not a timeline.

  • BeerGangsta

    First thing first J-Rock. I like you ass a West Coast Rapper. You got to go Platium first. Then u go from there. Don’t get to big for your fans around the world.

  • Nate

    Jay Rock is one of the better Game affiliated rappers who has been spitting heat on a consistent basic from the West Coast. His stuff lately has been very good.

  • Tron Carter

    wow. i thought that shit was gonna b wack but he actually did his thing. i wana c what he duz on day 15

  • hustalyfe44

    danm now the album is untitled? and its droping in 2010 now? this nigga album aint ever gonna drop just like glasses malone & bishop lamont aint gon drop i dont see nipsey droppin this year either west coast niggass struggle to get there shit released

  • http://myspace.com/newz92 badnewz

    man this shit is wacc as fuc. this dude fakin like he super blood. “fake thugs can only pretend 4 so long”… then its curtains. holla at me… myspace.com/badnewz92 (or) myspace.com/newz92

  • Fireforreal

    This guy’s a clown. Just another super G who thinks these majors give a fuck about street niggas. He will never drop or he will and nobody will care like when Maino dropped and did like 13k