Irv Gotti Lands Consultant Deal With Fila

With his reality show returning to the small screen for a second season tonight (May 4), XXLMag.com chopped it up with The Inc CEO Irv Gotti to find out what impact the program has had on his business dealings.

Since landing the spot on VH1, Gotti tells XXL that he inked a deal with sneaker company Fila. “The show actually helps business dealings out tremendously,” he said. “I am a Consultant for Fila. And my kids actually have a sneaker with Fila. The ASJ Melrose Edition Fila Sneaker. ASJ is the 1st letters of the kids. Angie, Sonny and JJ. With me having a show a lot of companies see it as a great opportunity for exposure for their brands.”

Along with the Fila gig the record executive said the show helps his artists get airplay. “It also helps music- wise because it gives my artist exposure that other artists just can’t get,” he explained. “And you form a relationship with the music channels. So it makes it easier to get videos and other things done with them. You’re a part of the Viacom family.”

Gotti’s Way 2 premieies tonight (May 4) on VH1 at 10:30 p.m. – Elan Mancini with reporting by Datwon Thomas

  • Pierzy

    Can’t wait for the Cadillac Tah special edition line…

    • JCITYHUSTLA617

      LOL THAT LINE WONT SELL EVEN ON THE CLEARANCE RACK….

  • JCITYHUSTLA617

    IM GLAD IRV GOT A NEW HUSTLE CUZ AT THE END OF THE DAY THEM KIDS NEED 2 B TAKEN CARE OF BUT I NEVER ROCKED NO FILA OR SEEN ANYONE ROCK FILA FOR THAT MATTER BUT 2 EACH HIS OWN GOODLUCK I GUESS

  • http://xxl.com datboykillak

    i can’t wait for black child album he could rick ross,young jeezy on his first with alot more guest on his album he should diss 50 cent. a on irv maybe that will get ja rule play in cincinnati on the wiz maybe whe Nite Thang comes out they will play it including dj skillz who play songs first at 10:00.

  • http://pimpinpens.blogspot.com enzo

    to JCITYHUSTLA617

    you must be a new jack because Fila is the illest clothing apparel line ever. what you know about the old school grant hills and fila velour suits. fila’s been clean since the 70′s.

    • JCITYHUSTLA617

      I KNOW ALL BOUT FILA JUST NEVER SEEN NOBODY ROCK IT OUT HERE IN BOSTON…EVERY REGION WEAR CERTAIN SHIT LIKE WHEN I WENT 2 ATL ROCKIN TIMBS AND A CHAMPION HOODY NIGGAZ WAS LOOKIN AT ME LIKE WTF IS THAT LOL BUT ITS THE SHIT UP HERE I AINT HATING ON FILA THOUGH THEY BEEN AROUND FOREVER SO THEY MOVING UNITS REGARDLESS

    • ko

      grant hill’s? nigga please.

  • EL BOOGIE

    MAN I JUST COPPED A PAIR FROM ROSS STORES FOR 20.00 BUCKS…. TH EFORST EVER EDITION…LOL HEY I’M OL SCHOOL…LOL

  • fireforreal

    Yeah fila is not close to nike but they still do alright with sales each year. Irv gettin his cake don’t hate on him people.

  • $ykotic

    I see you enzo.

    Yeah ya’ll youngins don’t know about the tennis shirts, the velour suits, the LOW cut original sneakers.

    Who remembers the Fila Jerry Stackhouse’s? Them Grant Hill’s were fly as hell with a track suit and an eight ball leather jacket!

    No hatred, but Fila clothing was expensive then. That’s why a lot of heads didn’t rock it.
    But of course they were bootlegged like hell!

  • corlione39

    WHO THA HELL STILL SPORT FILA!!! HAHAHA FUCC IT I 8NT HATN HE STILL GOT MO MUNEY DAN MY ASS!!! HAHAHA

  • giantstepp

    Here in DC Fila was Top of the Line back in the 80′s. All of the big time hustlers stayed rockin the Fila Suits and kicks. If you are from that era, you understand, if youre a youngsta, you have no idea. The old school know whats up!

  • anutha_level

    get money. period.

  • gorilla unit

    WUHhAHuahaH CANT WAITH TO SEE IRV ROCKING ON THEM FRADA’S WuhUUAhHu murder inc can suck dick and eat the shit onder my real prada’s! Pussy!

    • miraslow

      fuck you g.unit or can i say 50 cent g.unit is made of jealous niggaz ya’ll are dead stupid suckers.
      hay 50cent how did 9shots feel in your body next time it’ll be 9+9 shots ha haaaaaaaaaaaaaa

  • ff1one@yahoo.com

    Fila ya ya thas all cool. Fila been around for a minute so apparently they in the black and not the red. However, Irv is foolish no pun intended with the title of the Ashanti song, but the way Irv treats his wife its pretty damn sad. Dude’s record label about to go under. When the money goes will the honey’s stay? Will the grey skies replace the sunny days? I like the show but dislike the bad look and pathetic excuses he make for not being with his kids.

    • http://xxlmag.com datboykillak

      irv gotti should sign keyshia cole and game to murder ic. west and young jeezy and rick ross to murder inc.south

  • t.Whyte5

    Fuckin dumb spick

  • Matt

    TI has a strange obsession with Cormega! Cormega starts Legal Hustle records in 2000, TI starts Grand Hustle records in 2002. In 2003 Cormega announces he is releasing an album called Urban Legend, TI steals the title and releases an album urban legend. TI signs government snitch Cedric Zellars and names him “Alfamega”. Cormega has been named Cormega since 1988. After 7 years in the making, Cormega release “The Testament in 2006. Alfamega released The New Testament in 2008.

    TI stop snitching and stealing for the REAL MEGA. CORMEGA!