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XXcLusive: Asher Roth Confirms Album Rumors, “It Under Shipped”

So far XXL Freshman Asher Roth is number one with a digital bullet. But while the Morrisville, PA native’s debut Asleep In the Bread Aisle currently holds the top album spot on iTunes, the overall tally at traditional retail outlets may tell a different story.

Rumors have run rampant that Roth’s parent label Universal drastically underestimated sales of the rap rookie’s disc and only shipped around 100k to retail, not that Asher is the least bit worried. “Yeah it did, it did, it under shipped,” he revealed in an exclusive interview. “[But] A lot of our following is digital as well, so it was hard to really gage what they were going to do,” he said in defense. “We also don’t really want to over ship, especially in this economy. We’re all right, we’ll get it out there. People will get the CD.” [Watch below]

In other Asher news, the rapper performed to a sold out crowd at the Blender Theater in NYC yesterday night (April 21). It wasn’t all love though, as a rumored “unknown” rapper attempted to physically attack Roth and an associate before he took the stage. The skirmish was immediately broken up and the assailant was escorted out of venue. “You know you’ve made it when somebody pays $30 to smack you in the face,” said Roth to the full-throated crowd.

With the drama behind him, Asher opened with the fan favorite “Lark On My Go-Kart,” rocked with Beanie Sigel on “Perfectionist” and closed the show with the ever popular “I Love College.” – Rob Markman

Update: posted their sales projections for Asleep In The Bread Aisle, putting it in the 70-80,000 ballpark. Rick Ross is expected to debut at no. 1 with his third Def Jam release, Deeper Than Rap, to debut at 150-160K. 

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