Universal To Partner With YouTube For New Video Site

An inevitability in the age of downloading as record labels look for new revenue streams, at least one label is in talks with YouTube to create a premium online music video service.

Reuters reports that Universal Music Group—the umbrella under which such labels as Interscope and Def Jam fall and home to artists the likes of Jay-Z, Lil Wayne, and 50 Cent—is looking to partner with the No. 1 video site in the nation to create what at this point is being referred to as “Vevo.” Carrying premium music-related content, the new video site would generate higher advertising and per-play rates than currently available through YouTube.

Financial terms of a potential deal remain unknown, but an agreement between the two media giants could prompt similar partnerships between YouTube and the remaining “Big Four” labels—Warner Music Group, EMI, and Sony BMG. Back In December, Warner ordered YouTube to pull all of their content from the site after contract talks fell apart but current agreements with Universal, EMI, and Sony BMG remain in place.- Devin Chanda

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  • Bopteest

    I don’t think anybody will pay to watch a music video.


    co-sign. sounds lame as fuck

  • http://differentkitchen.blogspot.com/ ian

    They are not talking about consumers having to pay to watch music videos. Per play rates refers to the money the labels would get from advertising revenues generated from views of their content.

  • http://SolutionsGlobalMedia.com Tyler

    Thanks ian, 4 clearing that up 4 Bro .. it could be taken the wrong way 4 sho. I still don’t see how this is gonna work. The labels need 2 stop worrying about how much money they can make & worry about how 2 make the consumer happy which would in turn bring them more money. They could start with better product which would mean they would have 2 find better people in places running the companies & finding the talent cause it’s out here. More jobs 4 regular niggas like U & me ya’ dig.

  • $ykotic

    The pay per click formula is easy. The label has to work it publishing/royalty wise.

  • escobar9300

    Fuck WMG, those greedy pricks pulled down over 1/3 of the remixes I made off youtube. Greedy bastards

  • http://lechgim.ru Эрик

    Офигеть просто! Все, блин, уже в курсе, кроме меня :)