XXL magazine has partnered with Harlem-bred newcomer Charles Hamilton to produce, direct and release the publication’s very first music video.
Documenting C.H.’s song “Loser” off of 2008’s The Pink Lavalamp, the clip was shot on location throughout the streets of New York City. Helmed by XXL video director Travis Satten, the video finds Hamilton back in his former high school, Harlem’s Frederick Douglas Academy, where he recorded the entire album in 2007. The vid was also shot in the Lower East Side’s famed nightclub Angels and Kings owned by Pete Wentz of Fall Out Boy.
Hamilton, who XXL named one of the top ten freshmen of hip-hop’s class of ’09, recently performed the song on “Last Call With Carson Daly” earlier this week. [Watch Here]
The Pink Lavalamp is currently available for free download online, while Hamilton is hard at work on his official Interscope debut.
The video for “Loser” is scheduled to premiere on March 18th at 10 a.m. EST on XXLmag.com. – Elan Mancini