Update: Mickey Factz Logs On As Honda’s Online Spokesperson
New details have emerged in the partnership between up-and-coming rapper Mickey Factz and Honda that XXLmag.com broke last month.
As previously reported the Bronx-bred MC – who was recently included in XXL’s Freshman Class – has teamed up with the popular car company for a national campaign, advertising their 2009 Accord. Now Honda has announced their plans to roll out an extensive online initiative, along with their TV commercial.
On their website rhymeandreasons.honda.com, the company plans on launching a blog by Mickey himself, music downloads and videos that give fans the chance to see him on stage, and during his everyday activities. Honda has also created its own Myspace and Youtube pages for the campaign.
In addition to being the spokesperson for the initiative, Factz penned a song to be used in the ad, called “Sensibility.” [Listen Here]
“I got paid for two services,” he told XXL in January. “I got paid to be an actor in the commercial and I got paid for my music to be in the commercial. So that’s two separate checks that I’m getting. I also get residuals on the commercial and if the commercial does well it gets extended. Right now it’s on a 3-month trial period. It’s a great situation and a great deal for me. It was a nice chunk of money.” – Evanka Williamson