Belvedere Vodka and Young Jeezy announced their business partnership today, revealing plans for a national tour and a new website.
Titled jeezycirculate.com, the site will feature new music, videos and behind the scenes footage from the Georgia rap giant. In a statement the Def Jam rapper spoke on his excitement of the collaboration. “I’m excited to work with Belvedere, it’s my vodka,” he said. “We have developed a platform called ‘America Reborn’ — they support me as an artist, and share my creative vision. I’ve always known the Belvedere brand represents quality, creativity and self-expression. I see a lot of similarities in what they are doing and feel at home with them.”
Along with the new site, Belvedere will also be sponsoring a series of Jeezy performances throughout the country in March. Information on the shows can be found on jeezycirculate.com
YJ is not the only rapper doing business with Belvedere. The vodka company enlisted the Rza as a part of their Luxury Reborn campaign in 2007. – Elan Mancini