Island Def Jam Music Group President, Steve Bartels announced today (11/17) the appointment of Jeff Straughn as Senior Vice President, Strategic Marketing of Island Def Jam Music Group.
Promoted from vice president to senior vice president, Straughn’s new position requires him to build long term partnership programs with the label, its artists and corporate entities to reach mutually beneficial marketing goals. He served a vice president since July 2005 and played a significant role in launching Tag Records with Island Def Jam and Procter & Gamble.
“Jeff has made major contributions to the marketing plans of our artist campaigns,” Bartels said in the release. “He thinks out-of-the-box and follows through in his pursuits with fortitude.” -Michael Cohen